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Play Serious with Canterbury of New Zealand Spring Summer Range 2014

Blomfield PR is proud to announce the Spring/Summer 2014 range of Canterbury New Zealand is now on show.

So how do you define Canterbury style?  We think: authentic, classic, comfort, quality, style and of course; Kiwi. Canterbury creates familiar, stylish garments that play on our rugby connection and heritage.

This is the very essence of Canterbury’s latest collection: ‘Play Serious’.

The concept behind this collection is to capture the everyday Kiwi lifestyle with clothes that are fast and easy to throw on while still maintaining style and comfort.

The collection is split into three categories; Training, Active-Living and Lifestyle.

The Training range is straight to the point – all-purpose, technical, quality and durable.  This is the gear you would wear to the gym or to do some high impact training.

Active Living is a transitional range that is designed to be as suitable for the studio as is it is for the street. Whether it’s a yoga session or a grabbing a flat white with friends, this range is chic and compliments a healthy lifestyle.

The Lifestyle range – Feels Like Saturday presents a fresh, easy going take on day-to-day wear – perfect for the Kiwi summer!

This season, key aspects of each range include a palette of strong, block colours and primary bights.  Mixed in alongside are some retro stripes with just a taste of print.  Emphasis has been on developing new garment technology without compromising style.

For those who are of a fashion conscious nature, the release of this range couldn’t come at a better time.

Sportswear has been flooding the international runways, with major labels such as Chanel, Dior and Kenzo sporting the trend.  This means that it’s now just as stylish to wear your favourite Canterbury sportswear out and about, as it is to the gym.

Ruth Aspin, Designer for Canterbury of New Zealand says this season’s range is light and fresh like the coming season.

“Spring and Summer is such a fantastic time in New Zealand,” says Aspin “And we kiwi’s tend to live our lives outdoors!” she says.

“We love taking the kids and the dog to the beach, going for a lazy café brunch or catching up with friends for a backyard BBQ and I feel that we’ve created a range that can make an easy transition between all three,” she says.

The range is on show at the Blomfield PR Showroom for a limited time; 105 Nelson Street, Auckland CBD.

Please feel free to enquire about lending and editorial.

www.canterburyofnz.com

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