... by Paul Blomfield - tagged: , , , , ,

Industry Leaders to Judge SMEG Art Design Competition 2014

New Zealand’s most awarded kitchen designer Mal Corboy, forms part of an impressive panel of four highly respected judges who will consider this year’s SMEG Art Design competition entries.

Alongside Corboy are sought-out kiwi artist Dave Sotogi, brilliant furniture designer Tim Webber and renowned fashion designer Kiri Nathan.

“I’m really excited to be part of the judging panel for this competition,” says Corboy.

“Each of us bring a different perspective of the creative design industry to the process, but we all have the same goal in mind – to highlight and showcase some of the incredible talent that is out there” he says.

Designers and design schools throughout the country have been invited to take part in the competition in which participants are asked to take the popular Classic SMEG FAB28 ‘50s retro style fridge and redesign it into a contemporary work of art.

Entries will be submitted initially on paper and then if they make it through the judging panel, four designers will actually recreate their concept on a FAB28 fridge itself. In addition to this recognition, the winning designer will receive their very own SMEG FAB28 from the standard colour range as a prize.

SMEG New Zealand Distributor and Managing Director Rachel Louie says that SMEG Art Design Competition last year resulted in some breath-taking, original design work and that she’s looking forward to what creative minds produce in 2014.

“We had all kinds of entries, from the wacky to the wonderful,” says Louie. “It was a delight to see just how creative and innovative people could be and we cannot wait to see how an expanded group of young designers rise to the challenge,” she said.

All four finalists will be displayed for the public to enjoy at the Auckland Home Show (September 10th – 13th) in the SMEG exhibition area. The fridges will later go up for auction with funds going to a worthwhile charity.

“I think for each of us it’s an opportunity to see the depth of creative talent that’s coming through the industry, and it serves as a great reminder as to why we all got involved in the design industry in the first place – which is creating beautiful, useful works of art!” says Corboy.

Entries for the SMEG Art Design competition close on Thursday July 10, 2014. Further details are available at www.smegart.co.nz

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