... by Paul Blomfield - tagged: , ,

Canterbury of New Zealand Proud To Announce The Arrival Of 2012 Vodafone Warriors Heritage Jersey

2012 Heritage Jersey ‘Te Toki Pounamu’ for the Vodafone Warriors arrives in store today

Canterbury of New Zealand proudly released the exclusive Vodafone Warriors heritage jersey this morning at the 2012 Vodafone Warriors Season Launch at SkyCity Auckland.

Te Toki Pounamu is the name specially chosen for the 2012 Heritage Jersey, literally meaning ‘The Greenstone Adze’ specifically designed with the club, supporters and players in mind.

The Pounamu (Greenstone) is renowned as a precious stone worn by many to connect to their whenua (land) and their whānau (family).  The Toki (Adze) is a weapon used for both ceremonial and functional purposes.  Consisting of a hard wood handle and greenstone blade attached to it, a Toki is carried by those who possess mana (standing) and kaha (strength) often qualities found in toa (warriors).

Steeped in the important foundations of whānau and whenua (family and land) the modified Māori axiom specifically altered to accompany the jersey is “Ma te whānau, ma te whenua, mate ai te toa” Which translated means ‘For land and family, the warrior will do his all’.

Colin Gibson, Canterbury of New Zealand Marketing and Sponsorship Manager said, “Canterbury of New Zealand feels very privileged to have worked with designer Dave Burke in the formation of this one-off jersey, with guidance from kaumatua and cultural advisor Luke Crawford.”

“The concept behind the design and the deeper meaning it represents for players, the club and supporters make us extremely proud to be part of the Vodafone Warriors Culture”.

Vodafone Warriors head coach Brian McClennan said the players and coaching staff are highly impressed with the jersey.

“The expertise, care and effort that has gone into designing the jersey for our club is remarkable.  We will be honoured and proud to take the field in Te Toki Pounamu. The boys would play in the jersey this Sunday if they could.  They love it.”

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